SEVEN Shortlisted to 2010 GSMA Award
for Best Service Delivery Platform

The proliferation of mobile applications and the rapid adoption of data services is forcing wireless operators and device manufacturers to rethink the way they deliver services to users across their device portfolio. Device battery technology is not keeping pace with the needs of the multitude of connected applications, and these applications are simultaneously driving an ever-increasing utilization on the operator's critical resource – the network. The SEVEN platform is a multi-service, multi-device turnkey solution that enables operators and device manufacturers to control the cost of service delivery without slowing down the adoption of data services and messaging on mass market devices, smart phones, and the next-generation super-phones.

For years, SEVEN has been focused on delivering its own set of award-winning applications built on top of its platform - mobile email, mobile IM and others. With Ping™, SEVEN is opening its platform to partners and customers, allowing them to take full advantage of the SEVEN push and synchronization technology to improve the user experience on the device and minimize the impact of data services on network traffic. The Ping™ solution is applicable not just for messaging applications but for any application that needs to be connected to or exchange data with the cloud. By putting control in the hands of developers, operators, and device manufacturers, Ping dramatically increases time-to-market for connected and network-aware applications.

"Our congratulations to all nominees for the Global Mobile Awards 2010," said Rob Conway, CEO and Member of the Board of the GSMA. "Competition for these awards is fierce, with more than 500 entries - including many of an exceptional standard - and a highly discerning independent judging panel to impress; to be shortlisted is quite an achievement. We look forward to the unveiling of the winners at the Mobile World Congress in Barcelona next month.