Leading Asia-Pacific Mobile Operators - DTAC, Far EasTone and ePLDT - Launch SEVEN-Powered Mobile Email Services

DTAC PushMail and Far EasTone's Mailgene Plus are the first and only push-based mobile email services for businesses available in Thailand and Taiwan

SEVEN-powered mobile email services have been chosen by 76 mobile operators across 47 countries

Redwood City, USA and Singapore - (September 27, 2005) - Today, SEVEN announced commercial partnerships and product availability with three leading Asia-Pacific mobile operators. DTAC in Thailand, Far EasTone in Taiwan and ePLDT in the Philippines have selected SEVEN to provide push-based mobile email to their enterprise and consumer customers. For the first time, push-based mobile email services are available to businesses in Taiwan and Thailand.

The mobile data market in Asia-Pacific and Japan is one of the most advanced in the world. The region is a hotbed for phone design, text messaging is a part of daily life and the growth of data usage on advanced handsets and 3G networks in the region continues to outpace the rest of the world. Japanese operators lead the world in mobile data revenue and 3G networks continue to launch across Asia-Pacific in Australia, New Zealand, Hong Kong, Singapore and Taiwan.

According to a recent report*, Gartner predicted that mobile data service revenue in Asia-Pacific will increase from $15.7 billion in 2005 to $35 billion in 2009. The analyst firm predicts consumer and business mobile email revenue in the region will grow to $3.93 billion by 2009.

Nineteen mobile operators in Asia-Pacific and Japan offer SEVEN-powered mobile email services to businesses and consumers. SEVEN remains the only mobile enterprise email vendor with operator branded services sold in Japan, NTT DoCoMo and KDDI offer SEVEN powered services. SEVEN's traction in Asia-Pacific and Japan is due to the flexibility of the company's white-label platform. SEVEN delivers unmatched device, email platform and language support, integrates seamlessly with 3G networks and meets the high quality, scalability and security standards of operators and enterprises.

Thailand Expansion: DTAC
DTAC PushMail, powered by SEVEN, is the first push-based mobile email service for corporate users available in Thailand. DTAC, Thailand's first operator to use GPRS and EDGE technology, serves eight million subscribers and provides mobile services nationwide. Available now, DTAC PushMail minimizes GPRS expenses in the data transfer process and supports a variety of mobile platforms including: Symbian Series 60, 80 and UIQ and Windows Mobile Smart Phone and Pocket PC devices. (http://www.dtac.co.th/BusinessSolutions/service_category_none_voice_push_mail.htm)

"DTAC Pushmail is as easy to use as SMS and is tailored to meet the corporate segment's emerging demands for cost-effective data services. With SEVEN's flexible device and email platform support and localization, our corporate clients can be assured that they will have convenient and prompt access to email whenever they choose and wherever they are. We expect DTAC PushMail to double GPRS usage among our corporate subscribers," said Sigve Brekke, Co-Chief Executive Officer, DTAC.

Taiwan Expansion: Far EastTone
Far EasTone's Mailgene Plus, powered by SEVEN, is the first push-based mobile email service for corporate users available in Taiwan. With seven million subscribers, Far EasTone is the second largest mobile operator in Taiwan. It also has the largest enterprise market share and attributes 10 percent of its revenues to data traffic. Mailgene Plus for individuals and businesses features Chinese language support and is available now on more than a dozen smartphones running the Windows Mobile and Symbian operating systems. The service is available for immediate purchase. (http://www.fetnet.net/NASApp/cs/ContentServer?pagename=@ESS/Page/esNewMainPageT&c=Page&cid=1118657003038 )

"Over the years, Far EasTone has provided cutting edge technology to strengthen its enterprise customer base. Mailgene Plus continues this tradition by keeping business professionals connected to improve competitiveness. Now, Far EasTone's subscribers may enjoy mobile email compatible with the devices they already carry; they do not need to wait for Blackberry. We are very fortunate to partner with SEVEN and equip businesses and individuals with a tool that speeds decision-making, enhances efficiency and enriches their lives," said Michael Lo, Vice President of Enterprise Sales and Service Far EasTone.

Philippines Expansion: ePLDT
Available now for businesses, Mobile Exchange, powered by SEVEN, is a device-independent push email service that makes mobile email as simple as SMS. With over 4 million subscribers, ePLDT, Inc. is a wholly-owned subsidiary of telecommunications giant Philippine Long Distance Telephone Co. (PLDT). ePLDT focuses on providing next-generation communications, connectivity, content and value-added services to corporations and consumers. Mobile Exchange will also soon be available to ePLDT's consumer subscribers. Mobile Exchange is available in popular phone models like the Nokia 9500, 6600, 6630, Sony-Ericsson P910i, O2 XDA II, and the O2 XDA mini. ( http://www.epldt.com/news.asp )

"The primary initiative of the PLDT group is to create convergence between its widespread portfolio, specifically focusing on wireless, fixed line and internet services. With this in mind, SEVEN will not only help us connect our current services, but extend them as well. SEVEN is a push email solution that allows users to receive email messages on a range of supported handsets of their choice, delivering a more cost-effective and attractive solution, increasing the service's over-all market coverage," said Ray C. Espinosa, President, ePLDT Inc.

"Asia is a really exciting market to be working in," said Paul Hedman, Managing Director, SEVEN EMEA and APAC. "It is growing faster than any other in terms of mobile data traffic and I predict the dam is about to burst. Eight years ago the Philippines had just 1.3 million mobile users. It now has over 23 million, sending over 200 million text messages a day. The story is similar in Taiwan, where on average every resident has at least one mobile subscription and in Thailand where the government is actively encouraging the introduction and adoption of services that will contribute to the country's competitiveness. In parallel to that growth, Asia is a hotbed for handset design, and people want the freedom to choose their own device to access their email, making SEVEN the best partner for operators in the region."

* Source: Gartner report: Forecast: Wireless Data Applications, Asia/Pacific, 2000-2009, August 4, 2005, by Nick Ingelbrecht, Eleana Liew, Sandy Shen, Sauk-Hun Song, Ann Liang, Kobita Desai and Robin Simpson

About SEVEN
SEVEN is a global provider of software that enables mobile operators, Internet email providers and service providers to offer their subscribers secure, low-cost, real-time access to business and personal email applications. SEVEN is available as Consumer Edition for consumers, Personal Edition for prosumers, Workgroup Edition for groups or departments and Server Edition and Enterprise Edition for businesses. Our software supports all major device platforms, including BREW, J2ME, Microsoft Pocket PC, Microsoft Smartphone 2003, Palm OS and Symbian-based phones, and is currently shipping on over 100 handheld devices manufactured by Hitachi, HTC, Motorola, Nokia, palmOne, Sanyo, Samsung, Sony Ericsson and Toshiba. SEVEN is available today across major international network standards, and has been chosen by 80 leading service providers and mobile operators worldwide including: Cingular Wireless, DiGi, KDDI Corp., NTT DoCoMo, Orange, Optus, SingTel, Sprint, Telkom Indonesia, Telefonica Moviles, Telenor Group, Vodafone Italy and Yahoo!. SEVEN is a global company headquartered in Redwood City, CA, USA, with regional headquarters in Cambridge, UK; Helsinki, Finland; Singapore; and Tokyo, Japan; and local offices around the globe. For additional information, visit www.seven.com.

Media Contacts:
U.S.
Kate O'Sullivan
+ 1 415 307 3148
kate@seven.com

Europe
Arlinda Sipila
+ 358 40 528 8651
asipila@smartner.com