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Public Mobile to Manage Mobile App Traffic with SEVEN Open Channel®

Carrier Selects Industry Leading Signaling Optimization Software

REDWOOD CITY, California – Feb. 25, 2013 - SEVEN Networks®, a provider of innovative software products that optimize and manage smartphone signaling and data traffic, announced that Toronto-based wireless carrier Public Mobile has selected its Open Channel® Signaling Optimization software to manage app signaling and traffic on its wireless network.

SEVEN’s industry-leading software is a complete platform for managing and optimizing mobile app traffic and is designed to help carriers regain control over data traffic generation to better manage wireless network resources. The product family now also includes Open Channel Policy Enforcement, Open Channel Seamless Mobility and Open Channel Wi-Fi QoE.

“Public Mobile is always striving to bring our customers the best services possible at the most affordable rates in Canada,” said Brian O’Shaughnessy, CTO of Public Mobile. “SEVEN’s Open Channel products are targeted to reduce the costs of our services by optimizing application performance and eliminating unnecessary traffic clogging the network.”

“Wireless congestion will increasingly become a bigger problem in Canada, as it is in other countries. With industry experts predicting the country will reach 100 percent wireless penetration in the next few years, Canadian carriers will want to prepare for the signaling storm ahead,” said Ross Bott, President and CEO of SEVEN. “We are pleased to have Public Mobile as a customer and look forward to a long, successful relationship.”

Open Channel Signaling Optimization, Policy Enforcement, Seamless Mobility and Wi-Fi QoE products are now available. For more information, please visit http://www.seven.com/products.traffic_optimization.php.

About SEVEN Networks

SEVEN® Networks develops innovative software solutions that help wireless carriers and device manufacturers manage and optimize mobile traffic before it impacts the network. SEVEN’s flagship Open Channel™ products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. Open Channel extends management of data traffic from the network to the mobile client, bringing immediate capacity relief to overloaded networks. Operators gain actionable intelligence on their networks, application activity is optimized, and unnecessary signaling activity is significantly reduced.

SEVEN solutions are deployed worldwide at major carriers across the five continents. For more information, follow SEVEN online at www.seven.com or on Twitter at www.twitter.com/SEVEN_Networks.

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