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SEVEN Networks Acquires SNRLabs for Wireless Network Offload and Wi-Fi Quality-of-Experience Technology

SNRLabs’ Technology Becomes part of SEVEN’s Open Channel Product Family for Mobile Traffic Optimization and Management

REDWOOD CITY, California - Feb. 19, 2013 - SEVEN Networks® today announced it has acquired SNRLabs, a Richardson, TX, based start-up company with world-class technology that lets SEVEN Networks add seamless mobility and Wi-Fi quality of experience (QoE) technology to its product portfolio.

Already, the company has launched Open Channel Seamless Mobility and Open Channel Wi-Fi QoE software products based on this technology. Both SEVEN and SNRLabs use the same software architecture, which will allow for a rapid integration of the functionality into the Open Channel platform.

Open Channel Seamless Mobility delivers seamless service delivery for mobile applications as devices move between the wireless carrier network and Wi-Fi. It prevents service disruption when offloading occurs to provide superior continuity of experience for end users.

Open Channel Wi-Fi QoE optimizes Wi-Fi offloading decisions based upon real time, continuous monitoring of networks (3G, 4G, Wi-Fi) available to the device. It then accurately measures quality of experience (QoE) in real time to optimize decisions about when and where to offload. Carriers can define policies of quality, throughput and experience based on all of the data. This allows carriers to improve their network capacity utilization while improving the overall customer experience for their subscribers.

“At SNRLabs, we built a team that was passionate about technology that let carriers leverage converging wireless technology platforms without impacting the user,” said Sudipta Sen, SNRLabs Chief Executive Officer. “Now, as a part of SEVEN, we can continue this work in the context of a solution that helps solve other network problems. We’re glad to be here and to be making a contribution.”

All SNRLabs employees have accepted jobs with SEVEN. Company co-founders Sudipta Sen and Chaitali Sengupta have accepted senior engineering positions with the company.

“The acquisition of SNRLabs positions SEVEN Networks to address carrier needs across the broader wireless ecosystem,” said Ross Bott, SEVEN President and CEO. “The approach taken by SNRLabs to develop its software – extending control to the client while utilizing a centralized management server – is exactly the same as SEVEN’s own software architecture. That means we can readily and quickly integrate the software into the Open Channel platform.”

SEVEN Networks separately announced its new Open Channel Policy Enforcement software. All of these build on the Open Channel’s core Signal Optimization functionality, which reduces network signaling and traffic by keeping apps from signaling the network when data is not available.

SEVEN Networks will attend Mobile World Congress and invites interested mobile carriers and device manufacturers to meet with SEVEN executives and product experts at the event. To schedule a face-to-face meeting, contact SEVEN at info@seven.com.

About SEVEN Networks

SEVEN® Networks develops innovative software solutions that help wireless carriers and device manufacturers manage and optimize mobile traffic before it impacts the network. SEVEN’s flagship Open Channel™ products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. Open Channel extends management of data traffic from the network to the mobile client, bringing immediate capacity relief to overloaded networks. Operators gain actionable intelligence on their networks, application activity is optimized, and unnecessary signaling activity is significantly reduced.

SEVEN solutions are deployed worldwide at major carriers across the five continents. For more information, visit www.seven.com or follow SEVEN on Twitter at www.twitter.com/SEVEN_Networks.

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